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The Circle at Zurich Airport business park

Tags:

  • Region
    • Zurich
  • City
    • Zurich
  • Sector
    • Aerospace
    • Headquarter activities
  • Location type
    • Real-Estate-Development
  • Size
    • 200,000 m2

The Circle at Zurich Airport business park

«The Circle» at Zurich Airport Business Park is a vibrant 200,000-m2 complex that redefines the way a global audience is welcomed by a community of extraordinary service providers in many exciting growth segments. It is an oasis that offers many different user groups a diverse and appealing mix of upscale amenities in a stunning environment with a high level of urban lifestyle quality. It is a premium address for discerning individuals from all over the world, a destination in its own right.

Located at the intersection of international and national transportation systems, this conveniently accessible centre of excellence unites three essential attributes that set it apart from all other concepts of its kind: it is decidedly Swiss, refreshingly surprising, and authentically cosmopolitan.

«Divers(c)ity» is the name of the winning project of the three-tier architectural competition that attracted over 90 high-calibre entries from all over the world. The draft developed by Riken Yamamoto & Field Shop, a Japanese architectural firm, is characterised primarily by Swiss understatement and high atmospheric quality derived from the eloquence of its compact urban format. It promises to become a milestone of the architectural landscape in which Zurich Airport is embedded.

Seen from the airport, «Divers(c)ity» is an impressive structure that syncopates the prominent shapes of the existing airport, and from the hillside, it resembles a metropolitan kernel that blends with the greenery. Inspired by the motto «from bustle to serenity», the protective façade allows an urban scenery to unfold in interesting spaces and areas. On the ground floor plane, an eclectic lattice of streets, plazas, and passageways meanders its way along the entire length of the complex, activating adjacent entrances, marketing platforms, gastronomic venues as well as areas intended for cultural activities and general public uses on multiple levels. A glass roof interconnects the cubatures on a mezzanine plane that serves as a further access level. The result is a multifaceted juxtaposition of individual volumes and contiguous modules that ideally merge public, semi-public, and private zones. Tenants are assigned their own descriptive addresses. At the same time, the project affords great flexibility with respect to phasing across the entire life span of the building complex.

«Divers(c)ity» provides a framework for living diversity that attracts visitors and arouses their curiosity. The distinctiveness of the architecture with its clear expression of attributes such as «swiss», «cosmopolitan», and «surprising» give the vision of «The Circle» a fit-for-the-future personality.

As the next step, the draft will be evolved to the status of a functioning, economical project within the scope of a preliminary study. Provided these specifications are met, construction will begin in 2012.

Pictures

  • Ansicht Bushof
  • Plaetze Gassen
  • Eventraum
  • Plaetze Gassen 2
  • Uebergang Geubaeude Park

FDI Advantages of Swiss Cantons

International companies that are planning a foreign investment for their business in Europe will value countries close to the major markets and, with sustainable public financing, competitive tax system, high innovation output and a high quality of life environment to support their global talent supply. Switzerland excells at these important business environment factors. Centrally located in Europe, being an EFTA member with access to the biggest consumer market and without having the Euro as currency makes Switzerland an attractive destination for international business. 

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  • Economic Factors
  • Taxation Factors
  • Talent Factors

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We used Global-Arena.com’s comparative advantage benchmark to determine the FDI advantage of Swiss cantons for international companies. The study provides a new point of view on the attractiveness of the Swiss business environment as location for doing business and unveils the comparative advantages between 19 out of 26 Swiss Cantons. The interactive benchmark includes not only economic factors, but also taxation factors. Furthermore, the talent factors show to which extent each of the Cantons is providing talent supply, their international population and the cost of living.

About this analyses

Where many Eurozone countries struggle with austerity and low economic growth, Switzerland’s economic growth remains, although affected, positive and is therefore, combined with its central location in Europe, it’s high quality infrastructure, proximity to leading universities and it’s high quality of life an attractive destination for international business. Due to the Swiss decentralised government, the Swiss Cantonal governments have a big direct impact on the framework conditions of their business environment. The most appealing example is the competition in taxation and the effectiveness of local government.

 

 



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Location

Thanks to its political stability, conservative fiscal policy, and well-educated workforce, Switzerland is a preferred domicile country among large, globally active corporations and international organisations. Switzerland consistently ranks high on quality of life indices, including per capita income, computer and Internet usage, and quality of available health care. For these and many other reasons, numerous corporations have established a business presence in Switzerland in the recent past, among them McDonald’s Europe, Bombardier Transportation, and Google.

Zurich is the country’s largest city and focal point of business, finance, higher education, and research. With its superb infrastructure, it is one of the world’s most liveable cities with benchmark purchasing power. With 250,000 takeoffs and landings each year, Zurich Airport is the region’s gateway to the globe. The award-winning quality-driven intercontinental hub networks Switzerland with all economic, academic, and cultural communities in the northern and southern hemispheres.

This is the pivot point of «The Circle», the nucleus of a world apart, a destination unto itself. It is arguably the best-accessible location in Switzerland.

Synergies

«The Circle» is not only a prestigious address for an eclectic mix of commercial ventures, it is also a paragon of synergetic power. In a single, compact, and conveniently navigable space, visitors will find seven realms, each with its own distinctive appeal and exquisite offers. Together and individually, these zones are revenue-building platforms for domestic and international brand spaces, corporate embassies, and service providers.

Target group

The millions of international customers welcomed by Zurich Airport from all parts of Eastern and Western Europe, the Americas, the Middle East, and Asia are highly receptive to the finer things in life. Unquestionably, this also applies to consumers who live in Switzerland, southern Germany, western Austria, and northern Italy and frequent «The Circle» to enjoy all the amenities of a highly desirable lifestyle destination.

Symbolically, we refer to our audiences as Mumbai, Milan, and Männedorf to denote international, regional, and local visitorship communities. Together, they represent the whole world.

About us

Vermarktungspartner «Headquarters & Offices»

SPG Intercity Zurich AG
Zollikerstrasse 141, Postfach, 8032 Zürich, Switzerland.

An independently owned and operated member of the Cushman & Wakefield Alliance

Phone: +41 44 388 58 48
Visit our website