Thanks to its political stability, conservative fiscal policy, and well-educated workforce, Switzerland is a preferred domicile country among large, globally active corporations and international organisations. Switzerland consistently ranks high on quality of life indices, including per capita income, computer and Internet usage, and quality of available health care. For these and many other reasons, numerous corporations have established a business presence in Switzerland in the recent past, among them McDonald’s Europe, Bombardier Transportation, and Google.
Zurich is the country’s largest city and focal point of business, finance, higher education, and research. With its superb infrastructure, it is one of the world’s most liveable cities with benchmark purchasing power. With 250,000 takeoffs and landings each year, Zurich Airport is the region’s gateway to the globe. The award-winning quality-driven intercontinental hub networks Switzerland with all economic, academic, and cultural communities in the northern and southern hemispheres.
This is the pivot point of «The Circle», the nucleus of a world apart, a destination unto itself. It is arguably the best-accessible location in Switzerland.
«The Circle» is not only a prestigious address for an eclectic mix of commercial ventures, it is also a paragon of synergetic power. In a single, compact, and conveniently navigable space, visitors will find seven realms, each with its own distinctive appeal and exquisite offers. Together and individually, these zones are revenue-building platforms for domestic and international brand spaces, corporate embassies, and service providers.
The millions of international customers welcomed by Zurich Airport from all parts of Eastern and Western Europe, the Americas, the Middle East, and Asia are highly receptive to the finer things in life. Unquestionably, this also applies to consumers who live in Switzerland, southern Germany, western Austria, and northern Italy and frequent «The Circle» to enjoy all the amenities of a highly desirable lifestyle destination.
Symbolically, we refer to our audiences as Mumbai, Milan, and Männedorf to denote international, regional, and local visitorship communities. Together, they represent the whole world.